RACING FOR CHARITY
A concept that promotes non profit organisations through racing.
THE IDEA
Racing for Charity was started in 2017 following the initiative of team co-founder Peter “Poker” Wallenberg. The thought is to use racing as an unusual platform of spreading the word of various non profit organisations.
Poker himself have always competed in the STCC with a Racing for Charity car. The livery exposes all organisations that take part in the project.
A list and links to all the organisations can be found below.
SPREAD THE WORD
Apart from exposure on the race car there’s an event area with displays and information from all the organisations in the paddock at every STCC race.
The sales of merchandise and money donated is all divided to the non profit organisations at the end of each season.
